Harmsworth House, London EC4

From struttandparker.com:

“Harmsworth House is located on the west side of Bouverie Street at its junction with Tudor Street, to the south of Fleet Street. Blackfriars, City Thameslink, Farringdon and Chancery Lane stations are located nearby.”

From Wikipedia:

“Bouverie Street is a street in the City of London, off Fleet Street, which once was the home of some of Britain’s most widely circulated newspapers as well as the Whitefriars Priory.

The offices of the News Chronicle, a British daily paper, were based there until it ceased publication on 17 October 1960 after being absorbed into the Daily Mail. The News of the World had its offices at No. 30 until its move to Wapping in the mid-1980s. Bouverie Street was also the location of the offices of Punch magazine until the 1990s, and for some decades of those of Lutterworth Press, one of Britain’s oldest independent publishers, celebrated for The Boy’s Own Paper and its sister The Girl’s Own Paper.

The street’s name comes from the landlords of the area, the Pleydell-Bouveries, Earls of Radnor.

The Planet News Press Photo Agency was based at 8 Bouverie Street until the WWII Blitz forced them to relocate to no. 3 Johnson’s Court, just across Fleet Street. The surviving glass plate negative collection is owned by TopFoto.”

From Wikipedia:

“Alfred Charles William Harmsworth, 1st Viscount Northcliffe (15 July 1865 – 14 August 1922), was a British newspaper and publishing magnate.

Beginning as a freelance journalist, he initiated his first newspaper, Answers (original title: Answers to Correspondents)…His half-penny periodicals published in the 1890s played a role in the decline of the Victorian penny dreadfuls.

Harmsworth was an early developer of popular journalism. He bought several failing newspapers and made them into an enormously profitable news group, primarily by appealing to the general public. He began with The Evening News during 1894, and then merged two Edinburgh papers to form the Edinburgh Daily Record.

On 4 May 1896 he began publishing the Daily Mail in London, which was a success, having the world record for daily circulation until Harmsworth’s death; taglines of the Daily Mail included “the busy man’s daily journal” and “the penny newspaper for one halfpenny”. Prime Minister Robert Cecil, Lord Salisbury, said it was “written by office boys for office boys”.

Harmsworth also initiated The Daily Mirror during 1903, and rescued the financially desperate Observer and The Times during 1905 and 1908, respectively. During 1908, he also acquired The Sunday Times…He brought his younger brothers into his media empire, and they all flourished: Harold Harmsworth, 1st Viscount Rothermere, Cecil Harmsworth, 1st Baron Harmsworth, Sir Leicester Harmsworth, 1st Baronet and Sir Hildebrand Harmsworth, 1st Baronet.

Harmsworth was created a Baronet, of Elmwood, in the parish of St Peters in the County of Kent during 1904.

Alfred Harmsworth married Mary Elizabeth Milner on 11 April 1888. They did not have any children. Lord Northcliffe had four acknowledged children by two different women.

Such was Northcliffe’s influence on anti-German propaganda during the World War I that a German warship was sent to shell his house, Elmwood, in Broadstairs, in an attempt to assassinate him. His former residence still bears a shell hole out of respect for his gardener’s wife, who was killed in the attack.

Northcliffe’s enemies accused him of power without responsibility, but his papers were a factor in settling the Anglo-Irish Treaty in 1921, and his mission to the United States, from June through to October 1917, has been judged successful by historians.

Northcliffe’s personality shaped his career. He was monolingual and not well-educated and knew little history or science. Norman Fyfe, an intimate friend, described him:

Boyish in his power of concentration upon the matter of the moment, boyish in his readiness to turn swiftly to a different matter and concentrate on that…. Boyish the limited range of his intellect, which seldom concerns itself with anything but the immediate, the obvious, the popular. Boyish his irresponsibility, his disinclination to take himself or his publications seriously; his conviction that whatever benefits them is justifiable, and that it is not his business to consider the effect of their contents on the public mind.

Lord Northcliffe’s health declined during 1921 due mainly to a streptococcal infection. His mental health collapsed; he acted like a madman but historians say it was a physical malady. He went on a world tour to revive himself, but it failed to do so. He died of endocarditis in his London house, No. 1 Carlton House Gardens, on 14 August, 1922. He left three months’ pay to each of his six thousand employees. The viscountcy, barony, and baronetcy of Northcliffe became extinct.

A monument to Northcliffe at St Dunstan-in-the-West, Fleet Street, London, was unveiled in 1930. The obelisk was designed by Edwin Lutyens and the bronze bust is by Kathleen Scott. His body was buried at East Finchley Cemetery in North London.

Northcliffe lived for a time at 31 Pandora Road, West Hampstead – this site is now marked with an English Heritage blue plaque.”

From: Rosebery – Statesman in Turmoil (2005), by Leo McKinstry:

“With no grasp of Rosebery’s character, Alfred Harmsworth always remained astonished that the Earl had turned down his offer. He wrote to Winston Churchill on 14 September 1903: ‘Lord Rosebery does not realise how much his lack of activity injures him in the country and specially in the provinces. I almost despair of politics at the present time.’…The following December he was still finding Rosebery’s attitude incredible: ‘…I took care my offer should go into his own hands. He rejected it and I don’t mind telling you that the very next day I made an offer to the other people and they took it. These politicians don’t understand business. I am a businessman and I don’t like to see my practical suggestions rejected.’…

Such bare-faced inconsistency and lack of principle – hallmarks of Harmsworth throughout his career – showed that Rosebery was probably right to have rebuffed him. Indeed, Lord Hugh Cecil had warned Winston Churchill of the dangers of submitting to Harmsworth’s influence: ‘I should not advise taking Harmsworth too far into confidence. He is not a very trustworthy man.’ “

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