“That isn’t so hard really, once you get the trick of simplicity.”

From Wikipedia:

” “Thanks for the Memory” (1938) is a popular song composed by Ralph Rainger with lyrics by Leo Robin. It was introduced in the 1938 film The Big Broadcast of 1938 by Bob Hope and Shirley Ross.

Born Ralph Reichenthal in New York City, United States, Rainger initially embarked on a legal career, having obtained his law degree at Brown University in 1926. He had, however, studied piano from a young age and attended the Institute of Musical Art in New York. Public performances include radio broadcasts from New York and WOR (New Jersey) as early as 1922. These were as soloist, accompanist to singers, and as duo-pianist with Adam Carroll or “Edgar Fairchild” (the name Milton Suskind used for commercial work).

Songwriting for Hollywood’s mass audience had its challenges, as lyricist Leo Robin noted: ““On the stage after all, you can aim at a particular audience. You can please just New York, or just a small portion of New York. In pictures you have to please the whole country, and most of the world besides. The songs must have universal appeal, get down to something that every human being feels and can understand. That isn’t so hard really, once you get the trick of simplicity.”

Rainger died in a plane crash near Palm Springs, California, in 1942. He was a passenger aboard American Airlines Flight 28, a DC-3 airliner that was involved in a mid-air collision with a U.S. Army Air Corps bomber. Rainger, then age 41, was survived by his wife, Elizabeth (“Betty”), an eight-year-old son, and two daughters, aged five and one. In the initial 1942 press coverage of the crash, the collision was not acknowledged; Betty Rainger later sued American Airlines and won a substantial judgement late in 1943.

Robin was born in Pittsburgh, Pennsylvania, United States. His father was Max Robin, a salesman. Leo’s mother was Fannie Finkelpearl Robin. He studied at the University of Pittsburgh School of Law and at Carnegie Tech’s drama school. He later worked as a reporter and as a publicist.

Robin’s first hits came in 1926 with the Broadway production By the Way, with hits in several other musicals immediately following, such as Bubbling Over (1926), Hit the Deck, Judy (1927), and Hello Yourself (1928). In 1932, Robin went out to Hollywood to work for Paramount Pictures. His principal collaborator was composer Ralph Rainger, together they became one of the leading film songwriting duos of the 1930s and early 1940s, writing over 50 hits. Robin and Rainger worked together until Rainger’s death in a plane crash on October 23, 1942. Robin continued to collaborate with many other composers over the years…”

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